Open source Analytics

Plausible Analytics

99 · Healthy

Cookie-free, privacy-focused web analytics with a single-page dashboard.

Free core, paid extrasAGPL-3.0Relicensed 2020★ 29kLast commit yesterday

Unleash

99 · Healthy

Feature flag service for gradual rollouts, targeting rules and kill switches, with SDKs for most languages.

AGPL-3.0Relicensed 2026★ 14kLast commit yesterday

Apache Superset

97 · Healthy

Data exploration and dashboarding platform from the Apache Software Foundation.

Free to useApache-2.0★ 75kLast commit yesterday

Matomo

95 · Healthy

Long-running web analytics platform with full data ownership and a plugin marketplace.

GPL-3.0★ 22kLast commit yesterday

PostHog

94 · Healthy

Product analytics suite with event tracking, session replay, feature flags and experiments.

Free core, paid extrasMIT★ 40kLast commit yesterday

Lightdash

94 · Healthy

BI tool that turns a dbt project into a semantic layer for self-serve dashboards.

Free core, paid extrasMIT★ 6.2kLast commit yesterday

OpenReplay

93 · Healthy

Session replay and product analytics you can run on your own infrastructure.

Free core, paid extrasAGPL-3.0★ 13kLast commit yesterday

GrowthBook

91 · Healthy

Feature flags and A/B testing that read experiment results straight from your own data warehouse.

Free core, paid extrasMIT★ 8.5kLast commit yesterday

Grafana

90 · Healthy

Dashboards and alerting over metrics, logs and traces from Prometheus, Loki, SQL databases and many other sources.

AGPL-3.0Relicensed 2021★ 77kLast commit yesterday

Deepnote

89 · Healthy

Data notebook for Python, SQL and R with interactive blocks, database connections and an AI assistant, runnable locally.

Free to useApache-2.0★ 3.0kLast commit yesterday

Metabase

88 · Healthy

Business intelligence tool for asking questions of your database and sharing dashboards.

Free core, paid extrasAGPL-3.0★ 50kLast commit yesterday

Evidence

85 · Healthy

Build reports and dashboards as code from SQL queries and Markdown, published as a fast static site.

Free to useMIT★ 7.0kLast commit yesterday

Redash

78 · Stable

Write SQL against dozens of data sources, then turn the results into charts, dashboards and scheduled alerts.

Free to useBSD-2-Clause★ 29kLast commit 6 days ago

OpenPanel

78 · Stable

Web and product analytics in one tool: page views, events, funnels, retention and user profiles.

AGPL-3.0★ 7.1kLast commit 12 days ago

Jitsu

77 · Stable

Event collection pipeline that captures events from websites and apps and streams them to your warehouse and tools.

Free to useMIT★ 5.1kLast commit yesterday

Umami

75 · Stable

Simple, privacy-friendly web analytics that runs on PostgreSQL or MySQL.

Free to useMIT★ 39kLast commit 23 days ago

Swetrix

69 · Stable

Cookie-free website analytics with built-in error tracking and page performance monitoring.

AGPL-3.0★ 1.2kLast commit 5 days ago

Rybbit

61 · Stable

Cookie-free web analytics with real-time dashboards, funnels, goals, session replay and error tracking.

AGPL-3.0★ 13kLast commit yesterday

Aptabase

53 · Caution

Privacy-first usage analytics for mobile, desktop and web apps, with small SDKs and no personal data collected.

AGPL-3.0★ 1.8kLast commit 9 days ago

Source-available and unverified licenses

The code for these is public, but the license is not an OSI open source license, or we have not verified it yet. Check the license notes on each project before relying on it.

Countly

88 · Healthy

Product analytics for web, mobile and desktop apps, with crash reports, push notifications and in-app surveys.

Free with conditionsAGPL-3.0 + extra terms★ 5.9kLast commit 2 days ago

Chartbrew

69 · Stable

Build live dashboards and client reports from SQL databases and APIs, with scheduling and embeddable charts.

Free, no resellingFunctional Source License 1.1★ 4.1kLast commit 3 days ago

Matomo

Long-running web analytics platform with full data ownership and a plugin marketplace.

GitHub matomo.org

Alternative to

Google Analytics Fathom Analytics Simple Analytics Kissmetrics

Will it still be around?

Healthy

Score 95/100

Details

Can a business use it freely?

GPL-3.0 · open source (copyleft)

Details

Features compared

Has the featureshas,Doesn't have themdoesn't3 features

8/11 Google Analytics features free in Matomo

✕ doesn't have it · ◐ partly · $ higher plan or paid editionBoth have 8

Headline Google Analytics features on the Google Analytics 4 (standard) plan, and whether Matomo has each in its free, self-hosted edition.

Google Analytics and Matomo, feature by feature
Feature	Google AnalyticsGoogle Analytics 4 (standard) plan	Matomo8 of 11 free
Google Analytics has, Matomo doesn't3
Funnels	IncludedExplorations	Paid editionFunnels plugin
User journeys and paths	Included	PartlyTransitions free; Users Flow plugin paid
Cohorts and retention	Included	Paid editionCohorts plugin
Matomo has, Google Analytics doesn't3
No cookie banner needed	No	YesCan run without cookies
Session replay	No	Paid editionHeatmaps and Session Recording plugin
Heatmaps	No	Paid editionHeatmaps and Session Recording plugin
Both have8
Traffic and referral reports	Included	Yes
Real-time view	Included	YesVisits log and real-time map
Custom events	Included	Yes
Goals and conversions	IncludedKey events	Yes
Ecommerce and revenue	Included	Yes
Segments and audiences	Included	Yes
Raw data export	IncludedBigQuery export	YesRaw data in your own database
Reporting API	Included	Yes

Sources

Google Analytics, checked 2026-10-09: marketingplatform.google.com, support.google.com
Matomo, checked 2026-10-09: matomo.org, matomo.org

Compare every Google Analytics alternative

Flat Rate Deploy

List price checked 9 Oct 2026 · Source · Disclaimer

Bespoke

We set up Matomo for you. You pay once.

You pay $15 a month for Fathom Analytics. Setup is $3,000, paid once, and after that Matomo runs for about $324 a month (your server, about $24, plus about $300 of maintenance), so at this size it takes more than 12 months to pay back.

Worth it from: bigger planpays back within 12 months
Setup, paid once: $3,000fixed price, agreed up front
Maintenance: $150/houronly when you ask for it

What we do

Data migrationRecords, files and history moved from Fathom Analytics, with a test run before the cut-over
ConfigurationWorkflows, custom fields, roles, permissions and SSO set up for your team
IntegrationsConnected to your CRM, Slack, accounting tools and APIs
MaintenanceUpdates, fixes and admin help when you ask, at $150 an hour
Paid editionsThe vendor's paid features, enabled, with the licence at cost
ComplianceData residency, audit logs, data processing agreements, security questionnaires
TrainingAn admin walkthrough, a runbook and sessions for your team

Total spent, month by monthFathom AnalyticsBespoke Matomo

Show as a table

Month	Fathom Analytics	Bespoke	Saved so far
Today	$0	$3,000	–
Month 3	$45	$3,972	–
Month 6	$90	$4,944	–
Month 9	$135	$5,916	–
Month 12	$180	$6,888	–
Month 18	$270	$8,832	–
Month 24	$360	$10,776	–
Month 30	$450	$12,720	–
Month 36	$540	$14,664	–

Servers run on your own cloud account, paid to your provider. Running cost counts about 2 hours of maintenance a month; you're billed only for hours you ask for. Migration and the other activities are quoted with the setup.

Get a fixed quote

Health score: 95/100

Healthy · activity, bus factor and issue responsiveness, from GitHub

Score v2 · How it works

Activity

45% weight

100/100

Last commit yesterday (100/100).
1023 commits in the past 12 months (100/100).
50+ releases in the past 12 months (100/100).

Bus factor

30% weight

100/100

Top contributor wrote 19% of the last 94 commits (past 12 months).
12 people authored those commits.

Responsiveness

25% weight

80/100

83% of all issues are closed (2415 open, 12116 closed) (89/100).
22 of 30 recent issues got a reply or were closed (73/100).

License

GPL-3.0 · Open source (copyleft)

GNU General Public License v3.0 · Open source (copyleft). OSI-approved license that requires sharing changes under the same license when you distribute (AGPL: also when you offer it over a network).

Detected by GitHub as GPL-3.0.

GitHub activity

Stars: 22k
Forks: 2.9k
Commits, 12 mo: 1.0k; last yesterday
Releases, 12 mo: 50+; last 5 days ago
Contributors: 345; 12 in last 94 commits
Open issues: 2.4k; 12k closed

Snapshot from 2026-10-08 · Funding: patreon, open collective, ko fi, liberapay, custom

Top contributors

Points for pull requests merged into Matomo and reviews of them since 10 October 2025. Building something another user asked for earns more. 37 people have points on Matomo in all.

Flat Rate Deploy$39/mo